Three Drawbacks To Having Just Mobile-Friendly Local Businesses

Today’s customers understand local and mobile without a second thought, do local business owners really understand the importance of mobile?


Businesses are literally losing opportunities by not having a truly mobile-friendly website experience for customers. In a mobile world where people move back and forth from to device-to-device, consumers expect a seamless experience from tablet to smartphone and from laptop to smart TV. To win at serving today’s mobile customers, local businesses should avoid the top 3 pitfalls.



  1. Assuming a responsive website fixes everything
  • Number one pitfall for local businesses is assuming things are going to work just because you have a responsive website
  • Responsive websites can still make your visitors painfully scroll on your webpages: on one company’s website, the conversion rate was faltering on mobile, during the testing site – tired to sign up for a product only to realize that on mobile, the featured product comparisons chart wasn’t responsive although the website was
  • To make sure your website visitors can actually benefit from your mobile website no matter what mobile device is used, use Chrome’s mobile emulator


  1. Forgetting what people are really looking for on mobile
  • Local businesses must make sure to provide relevant info to customers on the move
  • You can have a great mobile plan, but can forget the core pages that people really need to access on the go
  • This can become an issue especially for business with separate mobile websites that are essentially smaller mobile-friendly versions of desktop websites
  • Check to make sure website pages such as the location finder and location landing pages, for example, are smartphone user-friendly
  • Do a brand mobile search for your business and make sure the top results are truly mobile-friendly by testing them for any device



  1. Missing the mobile traffic details
  • Many businesses have mobile-friendly websites, but many businesses are not tracking mobile traffic correctly
  • Recommend the mobile overview report located in the audience section of Google Analytics
  • Allow businesses to break down website traffic among mobile, desktop and tablet-you can even pay attention to the difference among bounce rates, conversion rates and revenue
  • Benchmarking report to allow you to see whether your website is on par with similar sites
  • Pay attention to conversions on mobile points when users drop off, can also help identify if a mobile website is effective
  • It’s going on level beyond that surface data, not just competing against everyone else in the marketplace, but a lot of times you are setting the bar higher for yourself and your own business.”


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Develop Loyal Customers With Social Media


  • Each customer should feel special and that they matter to your company
  • When you personalize your customers’ experience it boosts their trust and loyalty
  • This gives them a chance to take full ownership and share the experience with their network



  • Show your customers you appreciate their input
  • Companies miss out on opportunities to create more loyal customers because they only reward customers who engage the most
  • Appreciate your social media community as a whole, reward fans based on the quality of the interaction, not the quantity
  • Involve and reward your entire social media community with offers: unique discounts, contests, bonuses, sneak previews


The Surprise Approach

  • Surprise customers with random acts of kindness: reward your social network with a discount code when your reach 20,000 followers
  • Send followers who go above and beyond in adding value to your company a product or service, a handwritten note or a gift
  • Send customers a surprise on special occasions: after their first purchase, one year anniversary of their first purchase, their birthday, holidays
  • Surprises are great ways to build word-of-mouth marketing
  • Customers who get treated are likely to share their experience with their network
  • Since social media conversations happen in real time, when you decide to surprise your fans be sure to deliver the treat within a reasonable time frame



  • Increase engagement by listening
  • Monitor daily what your customers are saying about your company whether it’s a question, concern or problem, then engage, respond and take action
  • Listening is so important on social media – sometimes people talk about you and not to you
  • You want to monitor your company’s name as a key term to highlight any comments or questions you may have missed
  • This allows you to spot potential followers who have not engaged with your brand before and bring them on board
  • Free tools to use to monitor your company: Mention, Hootsuite, Social Mention, IceRocket and TweetDeck
  • Listening is the best feedback from people who use your product or service on a regular basis. This will help make improvements and provide a better customer experience.


Be Knowledgeable

  • Customers tend to fully research a product before turning to a company on social media to ask questions prior to making a purchase
  • Know your products or services backwards and forwards, make sure all of your social media admins do too
  • Thorough knowledge of your business allows you to better assist your customers and saves you time
  • You can provide an immediate response to a customer with confidence rather than having to email other departments to get a confirmation
  • Which ever social media platform you’re using, take your time when having a conversation
  • Make sure you understand the customer’s situation and if required, ask more questions and can respond in a knowledgeable manner. This increases customer confidence and in return, loyalty.


Follow Up

  • To build long term relationships with your customers, follow up: ask them how they’re doing since your last contact
  • Follow up with fans who commented on a recent blog post, posted on your wall or sent you a message
  • Send follow-up messages to those who previously inquired about your products or service and to whom you already replied
  • Following up lets your customers know you’re still interested and value their time
  • This demonstrates that your company is reliable and genuinely cares about their customer’s happiness


Foster Trust

  • Easiest way to maintain the trust of your community is to keep your promises
  • If you tell customers you’ll respond to their messages, then make sure you do
  • If you do make a mistake or end up with a social media crisis, the first thing you should do is own up
  • Admit to the mistake and take action to resolve the situation
  • Let your customers know what happened and what you’re doing to fix it
  • Customers’ trust in your company should remain intact
  • You work so hard to acquire the trust of your fans and customers on social media, do whatever you can to keep it


Share Your Values

  • Fans on social media tend to be more loyal to a company that shares their beliefs, share updates not only around your products and services but also posts that exemplify the core values of your organization
  • If your company has a strong view on a particular topic or issue, share it with your community, it doesn’t have to be limited to issues within your niche
  • When your customers relate to your core values, they’re most likely to stay loyal to your company and cause


Creating customer loyalty on social media means developing long-term relationships with your fans. Take the time to appreciate your customers and understand their needs. Personalize their experience and reward them. Showing your customers that you value them is the most effective method to build long-term relationships. This will increase, trust, loyalty and sales.


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Generate More Traffic To Your Blog By Using Google’s Keyword Planner

The best way to get more traffic flow to your blog is to land on the first page of the Google results. There are many tools for bloggers to use when it comes to increasing traffic to a blog. Utilizing Google’s Keyword Planner is a free, straightforward method that optimizes specific words and phrases that will assist users in finding your blog.


Even if you are able to get a blog post on the first Google results page, where the blog is originally located is still crucial. Since users searching on Google are much more likely to click on the first link that appears on the results page, and the chances of them visiting your page decreases the further down the link to your blog is.


Google Keyword Planner will help you evaluate highly searched content and if they are more likely to rank well. This will give you an idea of the type of competition you will be facing when targeting certain phrases. In addition, Google Keyword Planner allows you to search for what is known as long-tailed keywords. These are longer related keyword phrases that users search for that other bloggers and website owners may have neglected to write about. Long-tailed keywords make it much easier for individuals to get higher rankings and more traffic to their blog.



Getting Started


Make a list of the general topics that you write about. This will become helpful when you begin to think about keywords to optimize in order to bring more traffic to your blog. Several blogs feature lists of article tags to direct users to content that they may be looking for and to help keep organized. It’s ideal to come up with as many broad categories as possible; this also may become helpful when looking up frequency of usage and keyword competition.


Your site should contain high-quality content on a consistent basis. Bloggers should begin to make a list of keywords and phrases that relate to the content they are writing and relevant to their blog. These can be as short or long as people would like, but bloggers should try to think as their readers’ and consider what users would be searching for. They should also keep in mind that shorter and more common phrases often have greater competition, making them harder to rank.


Bloggers should research what keywords are already bringing traffic in as well as analyzing those that show up in the related searches suggestion section at the bottom of Google’s results page. It may also be helpful to look at what keywords competitors are ranking, using tools such as SEMrush. This will allow bloggers to get an idea of what other sites are ranking and can potentially expand the list of keyword phrases to use in their writing.



Keyword Planner


After you have developed a list of the keyword phrases to use for your site, begin analyzing them using the Google Keyword Planner. This will tell bloggers exactly how many individuals are searching for your specific keyword phrases and the number of other sites they appear on. This will give you an idea of what the competition is like and help you eliminate keywords from your phrase list that may be difficult to rank.


Google Keyword Planner will also display when phrases are not commonly searched for, and give you an idea of which phrases you probably should not focus on in their blog posts to maximize traffic. It is often easier for blog posts to get on the front page if you use keywords that people do not search often in your content because they have less competition.


Google Keyword Planner can be an excellent tool that targets specific phrases to help you increase traffic to your blog. It is for finding specific phrases to use and increasing traffic flow to your blog.


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Blogging Tips for Small Businesses

Blogging Tips for Small Businesses

Blogging is a huge time commitment and should not be taken on lightly. That being said, the benefits creating a successful blog are enormous. Blogging gives companies the ability to extend their reach, and connect with new and existing customers. There are also enormous SEO benefits to blogging as well. We’ve pulled together a list of tips to help small business owners get started:

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