Today’s customers understand local and mobile without a second thought, do local business owners really understand the importance of mobile?
Businesses are literally losing opportunities by not having a truly mobile-friendly website experience for customers. A website that ranks locally for your targeted keywords. For example, Nashville web design. In a mobile world where people move back and forth from to device-to-device, consumers expect a seamless experience from tablet to smartphone and from laptop to smart TV. To win at serving today’s mobile customers, local businesses should avoid the top 3 pitfalls.
- Assuming a responsive website fixes everything
- Number one pitfall for local businesses is assuming things are going to work just because you have a responsive website
- Responsive websites can still make your visitors painfully scroll on your webpages: on one company’s website, the conversion rate was faltering on mobile, during the testing site – tired to sign up for a product only to realize that on mobile, the featured product comparisons chart wasn’t responsive although the website was
- To make sure your website visitors can actually benefit from your mobile website no matter what mobile device is used, use Chrome’s mobile emulator
- Forgetting what people are really looking for on mobile
- Local businesses must make sure to provide relevant info to customers on the move.
- You can have a great mobile plan, but can forget the core pages that people really need to access on the go.
- This can become an issue especially for business with separate mobile websites that are essentially smaller mobile-friendly versions of desktop websites.
- Check to make sure website pages such as the location finder and location landing pages, for example, are smartphone user-friendly.
- Do a brand mobile search for your business and make sure the top results are truly mobile-friendly by testing them for any device.
- Missing the mobile traffic details
- Many businesses have mobile-friendly websites, but many businesses are not tracking mobile traffic correctly.
- Recommend the mobile overview report located in the audience section of Google Analytics. Our Nashville SEO agency can assist you with this.
- Allow businesses to break down website traffic among mobile, desktop and tablet-you can even pay attention to the difference among bounce rates, conversion rates and revenue.
- Benchmarking report to allow you to see whether your website is on par with similar sites.
- Pay attention to conversions on mobile points when users drop off, can also help identify if a mobile website is effective.
- It’s going on level beyond that surface data, not just competing against everyone else in the marketplace, but a lot of times you are setting the bar higher for yourself and your own business.”
An experienced company like Atomic Design can assist you with any mobile web design needs.