seo tag optimization

SEO Tag Optimization

Performing basic SEO tasks on a website that was not built using a CMS (content management system) may require some basic HTML knowledge.  Outlined below are basic guidelines for creating and writing some common tags that are needed on a website.

Title Tag Optimization 

  • The title tag should be the first tag in the <head> </head> section of the code.  Each page should have only 1 title tag.  Code Sample Below:


<title>Example Title | Company or Brand Name</title>


  • Optimal Title Tag Format:

Primary Keyword – Secondary Keyword | Brand Name

  • Capitalize all words in the title except for trivial words such as “a”, “in”, etc.
    • Avoid the use of stop words that don’t convey much information (such as ‘”a”, “in”,  etc. ) in the title
    • Try to keep the title tag to a max of 60 characters (insignificant words can get cut off, but keywords never should)
  • Each page needs a unique title tag using different keyword phrases.

Description Tag Optimization 

  • The description tag should be placed below the Title tag in the <head> </head> section each page.
  • If a description tag if one is not already on the site.  Below is a basic code sample:

<meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>

  • Use the keywords identified for the title tag to write a compelling description that will cause the searcher to take action.  Use basic punctuation in the description – apostrophes, period, commas, etc.  Words such as “and” should be spelled out.
  • The description should optimally be between 150-160 characters including spaces.
  • Each page should have unique description tags.

Anchor Tag Formatting 

  • The clickable, viewable text in a hyper-link.  This should include a keyword phrase if possible.  Code Sample Below:

<a href=””>Example Anchor Text</a>

ALT Tag Formatting 

  • Text should be 5-10 words maximum and include a keyword phrase if possible.  Code Sample Below:

<img src=“example.jpg” alt=“Example Keyword Phrase”/>

Hopefully, this information can assist you with editing your website. Some basic knowledge can go a long way. If you are. not comfortable doing these tasks yourself, you can always reach out to a web design company like Atomic Design.

Christopher Administrator
Christopher J. Hanna is an entrepreneur known for founding Atomic Design an Internet marketing company that specializes in search engine optimization (SEO) and web design, as well as TSM Agency. He sold his first six-figure business at the age of 25 and has helped over 1,000 businesses over the years. He now consults other agencies and businesses in digital marketing.
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Atomic Design is a digital agency based in Rochester NY. We specialize in mobile website design and SEO, providing award-winning solutions that attract, impress, and convert your visitors.