Google Releases “Pigeon” Update to Local Search Algorithm

Late last week Google rolled out an update to their local search algorithm. Search Engine Land broke the story, dubbing this algorithm change the “Pigeon” update.

The update includes factors from the web search, incorporating more traditional signals into the local search and Google Places algorithms.

Perceptive users will feel the effects of this update; the updated search features include a knowledge graph, and spelling amendments. Google’s local search results and Google Places searches will return more accurate and relevant results to users.

Search rankings have been significantly affected, but none of the reports indicate any spam changes to the algorithm. Google did not release the percentage of queries this update has affected.


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