Search engine optimization (SEO) is an integral part of your overall Internet marketing strategy. A successful SEO strategy is not just a one and done activity, it is a long-term process that requires constant attention. Below are high-level onsite SEO basics to make sure your site meets the minimum requirements to perform on the search engines. Continue reading “Onsite SEO Basics”
Late last week Google rolled out an update to their local search algorithm. Search Engine Land broke the story, dubbing this algorithm change the “Pigeon” update.
The update includes factors from the web search, incorporating more traditional signals into the local search and Google Places algorithms. Continue reading “Google Releases “Pigeon” Update to Local Search Algorithm”
It can be hard to keep up with social media platforms when they are always changing their image guidelines. We’ve created the only cheat sheet you’ll need to optimize your social pages in accordance with best practices. Continue reading “2014 Social Media Image Size Guide”
The head of Google’s webspam team, Matt Cutts has announced he will be taking a leave absence from the company.Cutts who has been with the company since 2000, is known for his YouTube videos which breakdown Google’s algorithms and search process.