Keeping up with digital marketing trends and technology can be overwhelming for companies of all sizes. If your company is considering newsletter marketing, social media, SEO strategy changes, increasing PPC spend, or expanding your product line it may be in your best interest to outsource this work to an agency.
Like any project, taking the time to plan a content strategy for your blog will greatly improve your chances of being successful. Blogging without a plan usually results in a waste of time and money. To create a content strategy you need to find your target audience, learn how to connect with them, provide valuable content, and evaluate your performance.
Sometimes SEO can feel like you’re going to war with Google, but if you’re trying to rank locally above national companies Google is actually on your side! Google has been updating their algorithms over the past few years to prioritize local results. The following tips will help you improve your local search engine optimization efforts for your business.
Social bookmarking is a great way to gain site exposure, introduce users to your site, and promote blog posts to your target audience. An effective social bookmarking strategy will increase the number visitors to your site, but they typically will have a higher bounce rate than those coming from other sources.
We know what you’re thinking, and we were just as surprised as you are to learn that you can actually register a hashtag. Registering a hashtag differs from registering a domain name, because you don’t actually own rights to using the hashtag.