Google Analytics: New Benchmarking Report

Google Analytics New Benchmarking Report

Google Analytics (GA) has finally created the benchmarking report users have been asking for! This report allows webmasters and marketers to access industry averages and compare site traffic to their competition. Benchmarking against competitors is a terrific asset for analyzing a site performance and setting marketing goals and objectives.


The catch? GA users must share their own information (anonymously) to access the report. While some users may be weary of volunteering their information in order to access this tool, we believe the benefits of having access to industry averages far outweighs the inconvenience of sharing information.


“Google Analytics’ benchmarking report is an invaluable tool for assessing a website’s performance against the competition. Having a report that allows you to compare sessions, device, and Channel Grouping provides marketers with the data we need to further analyze and improve a website’s marketing campaign.” Lisa Emrich, Director of Marketing, Atomic Design.



How do I assess Benchmarking on Google Analytics?

Benchmarking reports are currently available to a select few accounts. As we mentioned, only users who have opted to “Share anonymously with Google and others” will have access to the reports. Google plans to roll out the new reporting interface over the next few weeks and will add to the reports functionality in the future.


Google Analytics Benchmarking report details

We have a feeling that these reports will become increasingly detailed and specialized in the future, but for now the benchmarking report will offer the following:


  • 1600 industry categories
  • 1250 markets
  • 7 size buckets


In addition you will be able to compare your data against benchmarks for the following metrics:


  • Sessions
  • New Sessions
  • Pages/Session
  • Average Session Duration
  • Bounce rate
  • Location
  • Device
  • Default Channel Grouping


We will provide more information on the benchmarking report as Google Analytics makes updates to the feature. Follow our blog to stay up to date on the latest industry trends.

Web Design and SEO Services

Atomic Design Celebrates 10th Year Anniversary as a Leader in Web Design and Internet Marketing in Rochester, NY.


Ten years ago, Atomic Design owner Christopher Hanna, a veteran in Digital solutions, moved his company and family back to Rochester, NY from Atlanta, Georgia. Hanna was born and raised in Rochester but founded Atomic Design in 1996 in Atlanta.

Today, Atomic Design continues to offer award winning Digital solutions for businesses, nonprofits, and educational institutions. Atomic’s focus on responsive website design and development, and organic search engine optimization provides their clients with complete solutions that provide quantifiable results.

Atomic Design celebrated the occasion by launching a completely revamped website showcasing their responsive mobile website design and development capabilities. The website features streamlined navigation, a beautiful portfolio of work, and focuses on the user experience. They are also taking a day off to go to a local Red Wings baseball game.

President Christopher Hanna said, “Ten years ago I started the Rochester office with the mindset that we could create a successful company and attract talented people by nurturing an environment of collaboration and innovation, and committing to our customers a standard of excellence. To Atomic’s employees and customers it has been a wonderful decade of achievements, I thank you for your dedication. We’ve done amazing things together, but the best is still yet to come.”

Atomic Design is the essential partner to any business in need of robust web technology and design solutions, Internet market presence, or those seeking new concepts to energize and reinvigorate existing brands. Their experience, vision, and passion for all things web, help businesses accomplish their objectives. The company has been recognized by countless industry organizations for outstanding website design and development and are currently ranked the 25th best web development company in the country by Top SEOs.

To learn more about Atomic Design visit their website at or call 1-800-677-5476.

About Atomic Design

Keeping up with the fast-paced technology industry, Atomic Design continues to revolutionize how organizations use their websites to better service or acquire new customers. Atomic Design is a leader in digital marketing solutions and has been recognized by industry organization throughout the years for outstanding mobile web solutions, website design and development, and Internet marketing solutions.


Web Design and SEO Services