One of the biggest mistakes Internet marketers make is not tracking their organic SEO campaign results. Use the following metrics to improve your Internet marketing campaigns, provide a better experience for your visitors, and drive more targeted traffic to your website.
Google Analytics (GA) has finally created the benchmarking report users have been asking for! This report allows webmasters and marketers to access industry averages and compare site traffic to their competition. Benchmarking against competitors is a terrific asset for analyzing a site performance and setting marketing goals and objectives. The catch? GA users must
Matt Cutts, head of Google’s Webspam team, hinted at Google using HTTPS as a ranking signal months ago and now it’s official. For the first time ever, Google has announced that it’s factoring HTTPS into its search algorithm for the search engine. While the Internet giant admitted that this would be a relatively weak ranking
With the rise in the importance of social media and the crackdown on a number of black hat techniques, the SEO landscape has changed drastically over the last few years. If you haven’t updated your SEO strategy recently it’s a good idea to assess the techniques you’re using. The following strategies are outdated time
More and more small business are turning to “do it yourself” website building programs due to budget constraints. These programs allow users to easily build custom mobile websites using a low-cost or free CMS. Often times these programs will impact on a website’s search engine rankings. Below is an analysis of two of the most